Frame is a bi-monthly magazine dedicated to the design of interiors and products. It offers a stunning, global selection of shops, hospitality venues, workplaces, exhibitions and residences on more than 224 pages. Well-written articles accompanied by a wealth of high-quality photographs, sketches and drawings make the magazine an indispensable source of inspiration for designers as well as for all those involved in other creative disciplines.
Frame
NEXT PHASE, NEXT SPACE
MUMBAI • Avantika Shankar believes Instagram could aid India’s design culture, both at home and abroad.
NEW YORK • Aileen Kwun sees something disturbing in America’s current mid-century obsession.
1 How department stores can embrace digital apparel
2 What CSM’s latest course means for the future of sustainable architecture
3 What can property developers learn from luxury brands?
4 Why Minecraft in AR could transform spatial design
How being anti-social can save the open office
6 Why designing for data is key to creating resilient neighbourhoods
LABOTORY • The founders of young South Korean practice Labotory discuss why they think of projects as brand experiences, how to keep up with the pace of the market in their native country and whether spatial designers can effect real social change.
GIORGIA LUPI • Pentagram’s newest partner has spent her career exploding the accepted definition of data visualization, working for clients such as IBM, MoMA, Google and the United Nations. Here she maps out an average day, and why the relationship between data and the built environment is occupying an increasing amount of her time.
HOW TO… WIN ON INSTAGRAM
INSTAGRAM five key lessons
‘The sharing economy is pushing us towards new typologies’ TINA NORDEN • Architect Tina Norden talks about the trouble with interior-design education, how data is changing the conversations she has with clients and the need to make practice a more inviting place for women.
tina norden
RIAD FARHAT • Dutch hospitality group Drie Wijzen Uit Oost has notched up 16 venues in 12 years’ time, all of them in Amsterdam. Since 2013, most of its interiors have been designed by Studio Modijefsky. Cofounder Riad Farhat explains how a hospitality entrepreneur can benefit from a financial crisis, the pros and cons of anti-chain thinking and why you should never change a winning designer-client team.
THE DESIGN OF REAL SPACES IS KEY TO THE SUCCESS OF VR • A new generation of entertainment venues mediates between the public and private experience of VR, helping to overcome users’ embarrassment.
VR market overview
CRAFT BRANDS SHOULDN’T DISREGARD THE DIGITAL • Purveyors of slow-made and slowly used products are doubling down on their roots to distance themselves from tech omnipresence – and thus become more attractive to consumers in need of digital detox. But as this notebook store designed by Masquespacio shows, brands can embrace progress while honouring their heritage.
CHINA DEVELOPS A NEW TASTE FOR TREATS • China’s proverbial lactose intolerance is slowly giving way, and consumers are interested in finding novel ways to consume ice cream, chocolate, coffee drinks and pastries. We profile how three new patisserie-based hospitality ventures are helping Chinese customers engage with this still emergent category.
PACKAGE A BUILDING AS A COMPLETE PRODUCT • While the design industry has adopted a more holistic perspective across the board, the role of the architect has stretched. It’s no longer an exception that both the building’s bones, floor plans, furniture and wayfinding graphics are courtesy of the same practice. But if you’re starting off as a product designer, that creative range often fails to exceed the interior walls. An exception to this rule is Nendo...
